What is Wag It Forward?

Wag It Forward is an annual nonprofit event hosted by Pet Food Warehouse to benefit local animal rescue groups and other animal related nonprofit groups. Every fall, thousands of pet-loving humans, hundreds of dogs, dozens of nonprofit groups, and pet vendors of all types,  join us at the Champlain Valley Exposition for a day of pet-centered activities and fun. Dock diving, agility demos, frisbee dogs, police canine demos, fun runs,  live music, photo booths, local food and beverages, costume contests (for humans and pets!), bouncy houses, parades, tie dying, and scavenger hunts are just a few of the fun times that have been had at festivals past! All profits are split equally between all local participating animal welfare groups!  This event is made possible by funds raised through customer donations, proceeds from WIF products, and sponsorships from generous vendors and community partners.

WIF Festival of the Future

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The out-of-this-world Wag It Forward: A Nonprofit Festival for Pets will be held at the Champlain Valley Exposition on Sunday, September 26, 2021! 
Save the date to join us, local animal rescues and welfare groups, pet food and related vendors for a stellar day of family and pet-friendly fun and activities featuring dock diving with Ultimate Air Dogs, local food trucks, live music, and much more!
Check back later for details!

Wag It Forward 2020

Thank you to everyone who helped make last year's Wag It Forward event so successful! Even though we were not able to host the annual festival at the Champlain Valley Exposition as usual, we were able to raise $20,959.39 in-store to equally benefit the 32 participating animal nonprofit groups! That's over $650 to each group, thanks to support from our sponsors Wellpet brands, Pets Global brands, and Rock Star Real Estate. Pet Food Warehouse also donated 10 cents of every dollar from sales from October 1st through 3rd and our amazing customer base donated over $8,000 at registers all September long! Thank you for all the support to assist Vermont's animal welfare nonprofit groups at this time when they need it the most, while staying safe and distant! And a special thanks to Palmer Lane Maple for providing creemees for humans and dogs Saturday, October 3rd!

What was it?
  • From September 1st to October 3rd, customers donated any whole dollar amount at checkout to the WIF fund.
  • Thursday, October 1st through Saturday, October 3rd, PFW donated 10¢ of every dollar spent to the WIF fund! All proceeds will be split evenly between participating local animal welfare groups!
  • October 1st through 3rd 10% of all Pets Global Family of Brands (Essence, Fussie Cat, Inception, and Zignature) sales were donated to the WIF Fund
  • October 1st through 3rd 10% of all Wellpet brands (Eagle Pack, Holistic Select, Old Mother Hubbard, Sojos, Wellness, and Whimzees) sales were donated to the WIF Fund

Participating Local Nonprofit Groups

2020's In-store Wag It Forward Fundraiser benefits these local animal nonprofits:

Sponsors

Wag It Forward is made possible by these generous benefactors:
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Pet Food Warehouse, Ltd. is based in Northern Vermont. We are not affiliated with any other Pet Food Warehouses in the country.