wif fund

Part of our mission at PFW is to support animal welfare organizations in their work to better the lives of animals, providing much needed care and shelter to pets in need. One of the ways we support these groups is with the Wag It Forward (or WIF) fundraiser held every year. WIF is funded by customer donations, proceeds from WIF products, a percentage of sales donated by PFW during the fundraiser, and sponsorships from generous vendors and community partners.

​Thanks to our generous customers, in 2024, PFW raised over $22,000 that went directly to support the important work done by 23 participating groups.

If you have any questions about the WIF Fund, please email [email protected].

If you are interested in making a donation, you can do so in-store. Just ask an associate!